People learn better when multimedia messages are designed
in ways that are consistent with how the human mind works
and with research-based principles
Research-Based Principles for the Design of Multimedia Messages
- Multimedia principle: People learn better from words and pictures than from words alone.
Principles for managing essential processing
- Segmenting principle: People learn better when a multimedia lesson is presented in learner-paced segments rather than as a continuous unit.
- Pre-training principle: People learn better from a multimedia lesson when they know the names and characteristics of the main concepts.
- Modality principle: People learn better from animation and narration than from animation and on-screen text.
Principles for reducing extraneous processing
- Coherence principle: People learn better when extraneous words, pictures, and sounds are excluded rather than included.
- Redundancy principle: People learn better from animation and narration than from animation, narration, and on on-screen text.
- Signaling principle: People learn better when the words include cues about the organization of the presentation.
- Spatial contiguity principle: People learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.
- Temporal contiguity principle: People learn better when corresponding words and pictures are presented simultaneously rather than successively.
Principles based on social cues
- Personalization principle: People learn better when the words are in conversational style rather than formal style.
- Voice principle: People learn better when words are spoken in a standard-accented human voice than in a machine voice or foreign-accented human voice.
- Image principle: People do not necessarily learn better from a multimedia lesson when the speaker’s image is added to the screen.
One last principle
- Individual differences principle: Design effects are stronger for low-knowledge learners than for high-knowledge learners. Design effects are stronger for high-spatial learners than for low-spatial learners.
References
Mayer, R. E. (2001). Multimedia Learning
New York: Cambridge University Press.
Clark, R. C., & Mayer, R. E. (2003). E-learning and the Science of Instruction. San Francisco: Jossey-Bass.
Mayer, R. E. (Ed.). (2005). The Cambridge Hanbook of Multimedia Learning. New York: Cambridge
University Press.
See also...